Learning Outcomes

Robert Darnton: What is the History of Books?

Benedict Anderson: The Origins of National Consciousness

Lesson Summary

In this module, you will learn about the history of books in Europe and who the important parties involved in the creation and distribution of books were. You will also learn how print contributed to the standardization of languages, influenced the spread of ideas, and affected the politics and economics of European societies.

Colonialism

Print in Bengal

Surveillance and Censorship

In this module, you will learn about colonialism and its link to capitalism. You will be taught the consequence of capitalism, the concept of civilizing mission and the resistance to colonial hegemony. You will also learn about the concept of print in Bengal, the movement towards surveillance and censorship in colonial India and the rise of the Telugu novel.

Print, Electronic and Digital Media First Assessment

Publishing in Hindi and Urdu

Walter Benjamin: The Work of Art in the Age of Mechanical Reproduction

Raymond Williams: Television

In this module, you will learn how printing developed in northern India and its socio-political influence on India. You will also understand the effect mechanical reproduction of arts has on the value attributes of art. Finally, you will also learn about the effect the development of electronic media has had on human society.

Nicholas Carr: Juggler's Brain

Scott Galloway: Google

Zeynep Tufecki: Twitter and Facebook

In this module, you will be introduced to digital media and the human mind, the power of Google, social media and its politics. Also, you will be shown government control over social media and the policies of identity on social media. Furthermore, you will be taught the movement of mass media to social media and the effects of networks and the Internet.

Print, Electronic and Digital Media Second Assessment

Print, Electronic and Digital Media - Course assessment

Learn about the advancement of human communication from print to electronic formats and then to digital media.

Diploma in Print, Electronic and Digital Media

Explore the development of print and how it contributed to the standardisation of languages and influenced the spread of ideas in Europe and India in this free online course. Study how traditional print publications transformed into electronic communications before seeing the impact of the arrival of digital media. This course also looks at the rise of the Internet and the role of social media in human communications.

Introduction to the Digital Space

The Interactive Advertising Bureau (IAB)

The Digital Advertising Ecosystem

In this module, you will be introduced to digital advertising and marketing. This module describes the basics of advertising and the entire digital advertising ecosystem. This module introduces you to the Interactive Advertising Bureau practices and standards.

Buying the Ads

Ad Targeting

Ad Serving and Reporting

In this module, you will be introduced to digital marketing and reporting. This module introduces you to the buying models and general price ranges of various types of ads. You will learn how to target a user based on a predetermined set of behaviours.

Digital Advertising and Marketing 101 - Course Assessment

Beginners will be taken through all the crucial basics of digital marketing and online advertising in this free course.

Digital Advertising and Marketing 101

This free online course has been developed to introduce you to the world of digital and online advertising. You will first learn the basics of digital media before exploring the influence of online marketing and advertising on businesses. By the end of this course, you will have a solid grasp of the different types of digital ads, advertising partners, buying processes and the process of reporting ads. Enroll today!

Introduction to Video Sales letter

Buyer Resistance and Video Sales Letter Formula

How to Use Technology

In this module, you will learn about the demographics and challenges of your audience before going through the video sales letter formula. We discuss how to present your credentials to an audience, pitch your products and apply technology to create a video sales letter.

How to Create Effective Sales Videos - Course Assessment

Discover the techniques for creating good video sales letters (VSL) to drive sales in this free online marketing course.

How to Create Effective Sales Videos

A ‘video sales letter’ (VSL) is an advertising and marketing tool used to persuade the audience to purchase a product or service. This marketing course explains how to write and produce an effective video sales letter that gets people to take action as you stay ahead of your competition and increase sales. We describe the tools used to understand your audience and their pain while overcoming their objections and resistance to technology.

Overview of Filmora 12

Basic Editing with Filmora

Exporting and Adding Finishing Touches

In this module, you will be introduced to the basics of Filmora, including its interface and how it works. You will learn the methods of importing media files, and how to use basic editing tools, add b-rolls, music, and sound effects as well as how to add transitions, colors and export your finished video

Video Editing Basics Using Filmora 12 - Course Assessment

Learn how to use Wondershare’s Filmora 12 to create and edit videos like a professional in this free online course.

Video Editing Basics Using Filmora 12

Filmora is a video editing tool designed for both beginners and professionals. It features an intuitive interface with a wide range of editing tools and features. Filmora 12, the newest version of the program, lets you edit videos for use in adverts, social media and other digital media. This Filmora 12 tutorial guides you step by step through the video editing process, from importing media to the tool to putting out a polished end product.

Course Overview

Introduction to Advertising Writing

Understanding the Target Audience

Writing for Different Advertising Channels

Crafting a Compelling Headline

Creating a Strong Body Copy

Call-to-Action (CTA)

This module explores the basics of effective advertisement writing. We will help you to define your target audience and create customer personas. Then, you will study ways to write ads for TV, radio, print, and digital channels. Crafting attention-grabbing headlines, concise body copy, and compelling calls to action will also be discussed.

Introduction to Advertisement Writing - Course Assessment

Learn how to write copy and target consumers with persuasive advertisements across channels in this free online course.

Introduction to Advertisement Writing

Master the art of effective advertisement writing with this marketing course. We explain how to conduct market research to understand your target audience, craft compelling headlines and unleash creative techniques to promote products and services. We explore the characteristics of successful ad writing and examine their key benefits and selling points. Sign up to learn how to write effective ads for TV, radio, print and digital channels.

Introduction to Google Analytics Course

Understanding Google Analytics

Overview of Google Analytics Attributes

Google Analytics Demonstrations

This module, Basics of Google Analytics, explains how Google Analytics works and the attributes of Google Analytics, with basic demonstrations of creating and sharing customised dashboards. You will also be shown how to install Google Analytics tracking code on WordPress sites.

Analysing Google Analytics Reports

Data Boosters and Tools

Tracking in Google Analytics

This module, Advanced Google Analytics, explains how to gain useful insights from the various reports on Google Analytics and the steps in setting up key features of Google Analytics such as goals, campaigns, and trackings.

Google Analytics Fundamentals for Bloggers - Final Course assessment

Master the basics of Google Analytics to improve the performance of your digital services with this free online course.

Google Analytics for Bloggers

Data is crucial to the success of content writing and digital marketing. It helps provide valuable insights into what users want and how to meet their demands. When set up correctly, Google Analytics (GA) can give you very beneficial insights. This free online course will show you how to set up Google Analytics for your site or digital service and use its key features to perform necessary content optimization to boost your website traffic.

Introduction to YouTube

Creating a YouTube Account and Uploading Videos

YouTube Tools

YouTube Content Ideas

This module provides an overview of YouTube and focuses on optimizing your channels. You will gain insights into creating compelling video content and playlists that engage your audience effectively. We will also help you craft attention-grabbing titles, descriptions, and thumbnails. Tips to grow your YouTube channel will also be discussed.

Basics of YouTube Marketing - Course Assessment

This free online content creation course teaches you how to create, optimise and market a successful YouTube channel.

Basics of YouTube Marketing

Discover the power of YouTube marketing in today's digital landscape. This course equips you with the knowledge and skills required to optimise your channel, make intriguing content and craft captivating video titles, descriptions and SEO keywords. We explain how to design appealing thumbnails and leverage YouTube analytics to refine your marketing strategies. Tap into the immense potential of digital marketing and reach your target audience.

Introduction and Requirements

Accounts and What you need to know

YouTube before Websites

Basic Video Editing

Advanced Video Editing

YouTube and Creating an AdSense Account

In this module, we will discuss how to apply for Adsense for your website or YouTube channel. You will learn the step-by-step process for doing so, along with tips on ensuring that your website and channels are fully optimized and meet Googles standards approved for Adsense.

A Complete Guide to Google AdSense & YouTube - Course Assessment

Learn the skills necessary to monetize your website or YouTube account through adverts with this free online course.

A Complete Guide to Google AdSense & YouTube

This free online introductory course on Google AdSense & YouTube aims to educate aspiring and long-time YouTubers and/or website developers on monetizing their website and channels by applying for a Google AdSense account. Have you ever wondered why so many ads keep appearing on so many of your favourite websites? How are the ads beneficial to the website's owner? All of these and many more questions are answered in this all-inclusive tutorial.

Basics of Private Label Rights Videos

Building Quality Videos

Software and Bulk Rendering

In this module, you will learn how to make unique and profitable videos while avoiding what everyone else does.  We explain how to customise, rebrand and add a personal touch to videos by selecting the right voice talent and choosing the appropriate video editing software before demonstrating practical examples of rebranding videos.

How to Rebrand Private Label Rights (PLR) Videos - Course Assessment

Learn how to edit private label rights (PLR) videos to market your brand in this free online digital marketing course.

How to Rebrand Private Label Rights (PLR) Videos

Do you want to sell goods online? This content creation course teaches you how to make money online without creating your content from scratch or possessing the technical digital art skills. We explain everything you need to know about Private Label Rights (PLR), from the tools used to how to edit and customise video content to suit your brand and increase sales. We show you how to add value to your content and digital marketing campaigns.

Introduction to Webinars

Setting Up Webinars

How to Use Webinars

In this module, you will learn tips for creating high-quality webinars, preparing your audience and setting up the registration form. We cover how to use a free website builder for creating a one-page webinar and use webinars in your business.

Learn How to Create and Deliver Engaging Webinars - Assessment

This free online content creation course shows you how to create and host effective webinars for business or education.

Learn How to Create and Deliver Engaging Webinars

Webinars are live online events that include workshops, seminars, training sessions, classroom lectures and video presentations designed to educate and engage the audience. This course teaches why you should use webinars in your business and provides tips for creating high-quality content. We explain how to prepare and get people to register before attending your webinar. We show you how to create a one-page webinar for free and sell products.

Overview of the VideoScibe Platform

Additional Whiteboard Properties

Creating a Sample Video Animation

This module will introduce you to whiteboard animation. You will learn how to download and install the VideoScribe software, the general overview of the platform, how to add images, texts, GIF files, and background music into the canvass, how to record and import a voice over as well as how to create a sample video from scratch and much more.

Creating Captivating Whiteboard Animations in Videoscribe - Course Assessment

Learn how to use VideoScribe to create high-quality whiteboard animations with this free online digital art course.

Creating Captivating Whiteboard Animations in Videoscribe

Whiteboard animated videos work well as tools used to explain abstract or difficult concepts, particularly in business, entertainment and education. They provide an entertaining way to market a product or explain a concept. This digital art course explains how to use VideoScribe to create animated videos from scratch. We show you how to use the program step by step to help you to create descriptive videos that retain your audience’s attention.

Video Marketing Agency Business Introduction

Video Marketing Agency Business Foundations

Video Creator and Creation Tools

Logos and Websites

This module will introduce you to video marketing, the different tools available to ensure your success, and the many services you can offer to your client once you've started.

How To Get Video Agency Clients

Keeping Track of Clients and Payments

Video Marketing Agency Business Deliverables

In this module, you will learn how and where to find clients for your business, and you will discover how to compose business emails to arrive at competitive pricing.

Start your Own Profitable Video Marketing Agency - Course Assessment

Become a master at digital marketing and start your own profitable video marketing company in this free online course.

Start Your Own Profitable Video Marketing Agency

Digital marketing is a very popular method of marketing, however, whilst numerous companies engage in this type of advertising, many small businesses are still unsure of how it works and have yet to try it. These are the businesses that digital marketers can target and encourage while making a profitable income at the same time and this free online entrepreneurship course will teach you how to do exactly that with little-to-no startup cost.